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Gozofresk Rebranding
Client Gozofresk
Tools Illustrator, Photoshop, InDesign
Skills Brand Strategy & Visual Identity, Packaging Design, Creative Problem Solving, Research & Consumer Insights, Project Managemnet
Gozofresk, a Venezuelan brand, approached me to develop a fresh look for their products ahead of their Spanish market launch.
I created a vibrant new packaging along with additional brand elements , focusing on a design that ensures instant recognition and a dynamic presence on the shelf
This project challenged me to adapt my design approach to a more academic audience. While I typically work with artistic and visual storytelling, this experience taught me how to balance creativity with structure, making scholarly content both engaging and accessible.
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